Search for Common Ground, led by co-founders and 2006 Skoll social entrepreneurs John and Susan Collins Marks, explores innovative ways to use media to bridge divides. They’ve hit on a winning formula leveraging the popularity of soccer in Africa. “The Team” brings together soccer players from different tribes to tackle historic animosities. Search for Common Ground produces a version of “The Team” in 12 countries. NOW on PBS recently ran a story about this initiative. You can watch that below. Here’s a great article from ESPN that also talks about the initiative.

March 1st, 2010 - 10:36 am
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This post was mentioned on Twitter by robertalai: RT @skollfoundation: Using soccer-based soap opera for social change? Check it out from Skoll #SocEnt Search for Common Ground. http://bit.ly/aQfxcd...