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Soap Opera for Social Change


February 24th, 2010 by Bruce Lowry

Search for Common Ground, led by co-founders and 2006 Skoll social entrepreneurs John and Susan Collins Marks, explores innovative ways to use media to bridge divides.  They’ve hit on a winning formula leveraging the popularity of soccer in Africa.  “The Team” brings together soccer players from different tribes to tackle historic animosities.  Search for Common Ground produces a version of “The Team” in 12 countries. NOW on PBS recently ran a story about this initiative.  You can watch that below.  Here’s a great article from ESPN that also talks about the initiative.

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    This post was mentioned on Twitter by robertalai: RT @skollfoundation: Using soccer-based soap opera for social change? Check it out from Skoll #SocEnt Search for Common Ground. http://bit.ly/aQfxcd...

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